BRAND STORY
VVAFUROR, was born and conceived in the city of Mumbai. It embodies a design philosophy that is Genuine, Sincere, Attentive, Responsive, Sophisticated in its approach to designing for kids. By keeping creativity in design and ingenuity in use of fabrics and materials at its core philosophy, VVAFUROR undertakes the task of giving expression to the untainted beautiful spirit of children.
DESIGN PHILOSOPHY
VVAFUROR is Exuberant, a shout out to unending energy and enthusiasm. The VVAFUROR Kid is an icon of precocious individualism and sophistication who will not compromise on comfort and fluidity of movement. Vivid colors, vibrant patterns with subtle quirky details capture the complexities of our present universe hidden in the abandon and innocence of the playful child. Great design does more than making things beautiful for them. Our collection is layered with textures, an expression of a mixed heritage and reflects the reality of our child’s world which is a blend of fantasy, music, art and technology. The designs are enamoured by the creative process and inspired by beautiful fabrics to create a stylish clothing range. We make sure our designs are as adorable as the kids who wear them!!!
AS UNIQUE AS YOU
VVAFUROR presents to you Ensemble pieces. Each of the designs presented on our website are one-of-a- kind and will not be replicated in the same material and design ensuring that your purchase for your little darling remains exclusive!
ABOUT DESIGNER
VVAFUROR is the love child of designer Varsha Surendran. Varsha graduated from Pearl Academy Of Fashion finds designing for children, catering to the nuances of their personality without compromising on the comforts and accessibility that kids clothes demand a real challenge but one that keeps her inspired! A true Mumbai girl at heart , the designer draws from her own childhood in an urban setup with the multilayered experiences of growing up in India. A culture that is harmonious inspite of not always being homogenous has brought out the best in her as a designer. Subtle yet quirky details, humor and intrigue hidden in the patterns and prints that reveal itself to the discerning eye are the hallmarks of her design. Passion and care has also been put into the selection of fabric and the tailoring making every piece worthy of a little prince and princess.